The blend takes advantage of the vast library of spirits available to Johnnie Walker’s master blender Emma Walker. And it really is a Scotch 101 course unto itself. The ubiquity and accessibility of Walker’s Black label ensures that it is many new whisky drinkers’ introduction not just to Johnnie Walker’s products, but to Scotch in general. The Johnnie Walker Black Label has been a core offering since its introduction over a century ago. In 1997, Guinness merged with Grand Metropolitan to form today’s global spirits giant Diageo who shuttered the Kilmarnock plant in 2012 to the protestations of the local residents and government. They joined their business with the Distiller’s Company in 1925, which was acquired by Guinness in 1986. Accounting for almost 96 of Jack Daniel’s annual whiskey sales, today the Black Label brand is the 1 selling whiskey in the world with around 150 million bottles sold worldwide every year. The first among these, Cardhu in 1893, supplied the backbone of the red, and black label blends which were introduced in 1909 with the striding man mascot still in use today. The most recognizable bottle in the Jack Daniel’s family of whiskeys is the Black Label bottle. In the first decades of the 20th century, John Walker’s grandsons acquired major distilleries across Scotland’s whisky producing regions. Additionally, the construction of railways across the Isles enabled the easy transportation of goods within Britain and granted small towns access to global ports. This allowed for the growth of whisky blending as it is known today.
At the beginning of the decade, legal prohibitions were relaxed on large scale blending of whiskies from various distilleries. The 1860s were a great time to be in the whisk(e)y business. When John’s son Alexander inherited the business in 1857, whisky had become the core product and Alexander spent the better part of the next three decades transforming his father’s grocery business into a global spirits firm. A small grocer could even cater to customers’ specific tastes by blending batches to order and by the 1850s, Walker’s name was attached to a product with growing regional popularity. While maturing, these whiskies develop a highly nuanced taste with mineral notes and a mature.
While it was common for grocers to keep a stock of single malt whisky, Walker found that he could achieve more consistent quality through blending. The brand traces its origins to the Kilmarnock grocery shop opened by John Walker in 1820. Their simple, colored labels and iconic “Striding Man” logo appeared on bottles of whisky worldwide well before most of us were born. It should also be noted that by clicking the buy link towards the bottom of this review our site receives a small referral payment which helps to support, but not influence, our editorial and other costs. This in no way, per our editorial policies , influenced the final outcome of this review. Editor’s Note: This whisky was provided to us as a review sample by Johnnie Walker.
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